Led the following corporate divisions 2012 – 2018
- Digital Strategy – new sources of revenue, (Quebecor, 2014 – 2018)
– developed, launched and managed programmatic division
– first such division in company’s history
– new revenue sources delivered significant growth rates
– revenue grew to represent 30% of total corporate revenue
– delivered 5 year annualized growth rates of 40%
– led team to vet / manage all tech vendors for inventory monetization
- Digital Inventory Management, (Sunmedia, 2013 – 2014)
– led team to monetize over 80% of digital inventory (850 million impressions)
– trained analysts to translate analysis into business solutions for sales department
– implemented revenue strategy that drove yield and cpm growth by 35%
– first such division in company’s history
- Digital Ad Operations, (Sunmedia, 2012 – 2013)
– developed 5 employees into a high performance team of 11 specialists and analysts
– division responsible for supporting $20MM business transactions and over 250+ websites