CONTENT MONETIZATION
- Quebecor Digital (Canadian Living, Elle Canada, Hockey News, Car Guide)
– developed multi-platform division leveraging content shared by many departments
– launched e-commerce environment to migrate content into transactional experiences
– commercialized data product leveraging audience data created by content consumption - RD Media (Readers Digest, Best Health, Allrecipes)
– launched content licensing product to third parties
– created native ad customized service for advertisers
– grew newsletter, email database revenue 30% year over year
- Rogers Publishing (Chatelaine, Today’s Parent, Flare)
– developed customized advertiser solutions based on content creation
– established pricing / profit business model to monetize digital content of magazine brands - Alliance Atlantis Motion Picture Distribution
– guided motion picture acquisition division on monetization rights for film and TV projects
– developed revenue strategies for digital platforms based on film and TV acquisitions
- Norman Jewison Canadian Film Centre
– supported marketing / distribution strategies, festival competition submissions,
investor revenue reporting for theatrical films
CONTENT DEVELOPMENT
- Norman Jewison Canadian Film Centre
– oversaw process for screenwriters submitting feature length film scripts to company
(as well as review during selection process)
– supported filmmakers developing scripts through creative and film production process
– guided post production process and liaised with theatrical distributors
– budgets ranged: $250,000 – $500,000
– selected productions included: * The Family Man, * Too Much Sex, * Clutch, * Cube
CONTENT CREATION
- Freelance artist: writer, composer, director, producer, actor, (1993-1998)
– worked on theatre, film, TV, animation projects: budgets = $25,000 – $2MM
– selected companies: Royal Alex Theatre/Mirvish Productions, Young Peoples Theatre,
Theatre Aquarius, Nelvana, Family Channel, Warner Bros.
– participated in over 30 productions – theatre, film, tv