ACHIEVEMENTS
- launched and led programmatic digital services, (Quebecor, 2014 – 2018)
– revenue growth represented 10% (yr 1) to 30% (yr 5) of total corporate revenue
– product revenue delivered 5 year annualized growth rate of 40% - onboarded video product, (Quebecor, 2016 – 2018)
– product revenue resulted in 50% annualized revenue growth rate first 3 years - vetted, onboarded, managed all third-party product vendors, (Sunmedia, Quebecor, 2012 – 2018)
– vendor optimization consistently exceeded revenue budgets by 15 – 30% year over year
– developed vendor strategy to salvage critical revenue loss (due to Postmedia sale)
resulting in 10% revenue growth (despite 50% inventory decline) - developed revenue strategy for data management platform launch, (Quebecor, 2017 – 2018)
– generated over $200,000 incremental revenue in first year of launch - participated in launch of Besthealthmag.ca brand, (RD Media, 2010)
– partnered with Sympatico.ca (nka “theloop.ca”) - supported launch, business insights and analysis for email database product, (RD Media, 2010)
– product revenue = 50% of total corporate digital revenue